Bravo, The Survivor!
There is no harm in diving deep into the ‘bodies’ of esteemed individuals. A breathtaking panorama awaits beneath the surface for those seeking to gather pearls of wisdom. Never fear returning to the surface empty-handed—choosing to dive in and read about them means we were already motivated from the start, even obsessed, with becoming like them.
He represents both the East and West of the Nusantara. The blood of Luwu and Minangkabau—two superior Deutero ethnic groups known for their mastery in trade and migration—flows through his veins. Oesman Sapta Odang is the perfect embodiment of a warrior’s spirit and a survivor’s resilience. His star shines in two of the most coveted domains: business and politics. OSO stands at the pinnacle of both, orbiting two realms of success—as the CEO of the OSO Group conglomerate and as a top political figure, leading his party and chairing the Senate in Senayan. Listing all his other achievements would take far too long.
Beyond his powerful tagline, Jangan Putus OSO! (Never Give Up, OSO!), the name OSO itself holds intriguing meanings. In Spanish, oso means bear—a unique creature with extraordinary senses of smell and hearing, armed with lethal claws. Bears possess the ability to hibernate, a strategic pause to conserve energy through the harsh winter—a trait befitting a shrewd businessman. Could the intelligence and prowess of the bear also define OSO? It would not be an exaggeration to say yes.
In Korean, the phrase Oso Osipsiyo! translates to Welcome! or Please come in. It is an invitation, an open door—just as OSO welcomes us to pause and reflect on his journey. He invites Indonesia to step into his world today—a world filled with passion and determination.
So, Bravo, OSO! ~
By: Muhammad Natsir Tahar
From the book Jangan Putus OSO
Ramon Damora, et al.
